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Amira Hidayat
Senior Product Designer of 7+ years experience designing AI-powered platforms, complex systems and digital products.
View Selected Works
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Selected Works
Decision Intelligence Omni-Agent
Turning multiple retail and real-estate AI agents into 1 cohesive powerhouse.

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0-1 Invite & Guest Management Platform
Launching a digital invitation & guest management system in Jakarta and expanding it to the UK market.

Read Case Study
DSO 50th Anniversary Exhibition
Designing an interactive digital exhibition celebrating 50 years of defence innovation.

Read Case Study
More Works, In Short
I’ve explored a wide range of work—sites, microsites, data centre portals, compliance systems, mobile apps—and I’m excited to share some snapshots with you.
Design of CUE’s first English site & brand icon to cater towards the Western market.

🎨 Starting from scratch
Good design doesn't appear out of thin air. Mine is grounded in research — gathered that day, or months before it was needed. I love focus groups, live feedback, and the moment I get to present and defend the work.



The power tools I use daily...
I like to study. Quite a lot.

BSc with Honors
Computer Science

MSc in Tech Innovation & Entrepreneurship

Executive Program in Human-Computer Interaction for UX Design

Business Analytics, Economics for Managers and Financial Accounting

Enterprise Design Thinking Practitioner

Team Essentials for Artificial Intelligence (AI)
What is it like to work together?

Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac
CEO of Bonsey Jaden (now CEO of Mediatropy), where Amira was Jr Product Design Manager for nearly 2 years.
Amira Hidayat
Senior Product Designer of 7+ years experience designing AI-powered platforms, complex systems and digital products.
View Selected Works
Learn More
Selected Works
Decision Intelligence Omni-Agent
Turning multiple retail and real-estate AI agents into 1 cohesive powerhouse.

Read Case Study
0-1 Invite & Guest Management Platform
Launching a digital invitation & guest management system in Jakarta and expanding it to the UK market.

Read Case Study
DSO 50th Anniversary Exhibition
Designing an interactive digital exhibition celebrating 50 years of defence innovation.

Read Case Study
More Works, In Short
I’ve explored a wide range of work—sites, microsites, data centre portals, compliance systems, mobile apps—and I’m excited to share some snapshots with you.
Design of CUE’s first English site & brand icon to cater towards the Western market.

🎨 Starting from scratch
Good design doesn't appear out of thin air. Mine is grounded in research — gathered that day, or months before it was needed. I love focus groups, live feedback, and the moment I get to present and defend the work.



The power tools I use daily...
I like to study. Quite a lot.

BSc with Honors
Computer Science

MSc in Tech Innovation & Entrepreneurship

Executive Program in Human-Computer Interaction for UX Design

Business Analytics, Economics for Managers and Financial Accounting

Enterprise Design Thinking Practitioner

Team Essentials for Artificial Intelligence (AI)
What is it like to work together?

Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac
CEO of Bonsey Jaden (now CEO of Mediatropy), where Amira was Jr Product Design Manager for nearly 2 years.
Amira Hidayat
Senior Product Designer of 7+ years experience designing AI-powered platforms, complex systems and digital products.
What I’ve Shipped
More Works
I’ve explored a wide range of work—and I’m excited to share it with you.
Play
Apps, tools, ideas, and product experiments I shipped on the side.
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Amira Hidayat
Senior Product Designer | AI & Enterprise UX | Scaling Design Systems
Connect on LinkedIn
Read Case Studies
Selected works
See how I turn complex problems into wonderful experiences
Selected Works
Decision Intelligence Omni-Agent
Turning multiple retail and real-estate AI agents into 1 cohesive powerhouse.

Read Case Study
0-1 Invite & Guest Management Platform
Launching a digital invitation & guest management system in Jakarta and expanding it to the UK market.

Read Case Study
DSO 50th Anniversary Exhibition
Designing an interactive digital exhibition celebrating 50 years of defence innovation.

Read Case Study
More Works, In Short
I’ve explored a wide range of work—sites, microsites, data centre portals, compliance systems, mobile apps—and I’m excited to share some snapshots with you.
Design of CUE’s first English site & brand icon to cater towards the Western market.

🎨 Starting from scratch
Good design doesn't appear out of thin air. Mine is grounded in research — gathered that day, or months before it was needed. I love focus groups, live feedback, and the moment I get to present and defend the work.



The power tools I use daily...
I like to study. Quite a lot.

BSc with Honors
Computer Science

MSc in Tech Innovation & Entrepreneurship

Executive Program in Human-Computer Interaction for UX Design

Business Analytics, Economics for Managers and Financial Accounting

Enterprise Design Thinking Practitioner

Team Essentials for Artificial Intelligence (AI)
What is it like to work together?

Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac
CEO of Bonsey Jaden (now CEO of Mediatropy), where Amira was Jr Product Design Manager for nearly 2 years.