Amira Hidayat
London-based Senior Product Designer — AI, Enterprise UX, Design Systems
7 years across the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work — and close it.
Read Selected Works
Enterprise UX
Spatial
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I designed the product to compress this into a single session.
Read Case Study
Enterprise UX
Design Systems
AI
Decision Intelligence Omni-Agent
Consolidated 10+ fragmented AI agents into a unified system. 15% → 95% design system adoption
Read Case Study
Research Extensive
Consumer Product
Service Design
0→1 Invite & Guest Management Platform
Founded in Jakarta and expanded to London. 10,000+ digital invitations sent, with 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defence history. Six chapters. 4m 39s average engagement. Recognised and shared by Prime Minister Lee Hsien Loong.
Read Case Study
More Selected Works
Click an image to explore the project
Design of CUE’s first English site & brand icon to cater towards the Western market.
Talks
Contributing to the UI/UX community through talks, training, and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
I have to say that her broad skills around creativity, UX and presenting are absolutely superb. Her articulation if the ideas always managed to gain our partners' trust quickly, and her work is speedy, diligent and on-point.
Daniel Posavac, CEO of Mediatropy
Amira is both fantastic as a team member, as well as a manager / leader.
Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
Read more on LinkedIn
About
I learned to use computer interfaces at 3, before I could read. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games. I've been thinking about how humans and technology find each other ever since.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the world.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five+ countries across Europe, Asia, Africa, and Australia, from Iceland to Morocco to Australia, several revisited — and working across some of the world’s biggest cities such as London, Singapore and Jakarta. It shapes the work in ways that are difficult to articulate and impossible to replicate.
Amira Hidayat
London-based Senior Product Designer — AI, Enterprise UX, Design Systems
7 years across the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work — and close it.
Read Selected Works
Enterprise UX
Spatial
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I designed the product to compress this into a single session.
Read Case Study
Enterprise UX
Design Systems
AI
Decision Intelligence Omni-Agent
Consolidated 10+ fragmented AI agents into a unified system. 15% → 95% design system adoption
Read Case Study
Research Extensive
Consumer Product
Service Design
0→1 Invite & Guest Management Platform
Founded in Jakarta and expanded to London. 10,000+ digital invitations sent, with 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defence history. Six chapters. 4m 39s average engagement. Recognised and shared by Prime Minister Lee Hsien Loong.
Read Case Study
More Selected Works
Click an image to explore the project
Design of CUE's first international site & brand icon to cater towards the Western market
Talks
Contributing to the UI/UX community through talks, training, and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
I have to say that her broad skills around creativity, UX and presenting are absolutely superb. Her articulation if the ideas always managed to gain our partners' trust quickly, and her work is speedy, diligent and on-point.
Daniel Posavac, CEO of Mediatropy
Amira is both fantastic as a team member, as well as a manager / leader.
Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
Read more on LinkedIn
About
I learned to use computer interfaces at 3, before I could read. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games. I've been thinking about how humans and technology find each other ever since.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the world.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five+ countries across Europe, Asia, Africa, and Australia, from Iceland to Morocco to Australia, several revisited — and working across some of the world’s biggest cities such as London, Singapore and Jakarta. It shapes the work in ways that are difficult to articulate and impossible to replicate.
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Amira Hidayat
London-based Senior Product Designer — AI, Enterprise UX, Design Systems
7 years across the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work — and close it.
Read Selected Works
Enterprise UX
Spatial
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I designed the product to compress this into a single session.
Read Case Study
Enterprise UX
Design Systems
AI
Decision Intelligence Omni-Agent
Consolidated 10+ fragmented AI agents into a unified system. 15% → 95% design system adoption
Read Case Study
Research Extensive
Consumer Product
Service Design
0→1 Invite & Guest Management Platform
Founded in Jakarta and expanded to London. 10,000+ digital invitations sent, with 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defence history. Six chapters. 4m 39s average engagement. Recognised and shared by Prime Minister Lee Hsien Loong.
Read Case Study
More Selected Works
Click an image to explore the project
Design of CUE's first international site & brand icon to cater towards the Western market
Talks
Contributing to the UI/UX community through talks, training, and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
Amira is both fantastic as a team member, as well as a manager / leader.
Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
Amira displayed a keen understanding of the target audience, incorporating feedback to refine and improve her work.
Amira's warm and engaging personality made our collaboration a truly enjoyable experience.
Dom Hruskar, Business Development Manager at Bonsey Jaden
Her articulation of the ideas always managed to gain our partners' trust quickly, and her work is speedy, diligent and on-point.
Iain McMullan, Head of Strategy & Comms at Motion: For Impact
Read more on LinkedIn
About
I learned to use computer interfaces at 3, before I could read. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games. I've been thinking about how humans and technology find each other ever since.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the world.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five+ countries across Europe, Asia, Africa, and Australia, from Iceland to Morocco to Australia, several revisited — and working across some of the world’s biggest cities such as London, Singapore and Jakarta. It shapes the work in ways that are difficult to articulate and impossible to replicate.
What I’ve Shipped
More Works
I’ve explored a wide range of work—and I’m excited to share it with you.
Play
Apps, tools, ideas, and product experiments I shipped on the side.
Start Tinkering
Amira Hidayat
Senior Product Designer | AI & Enterprise UX | Scaling Design Systems
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Let’s Talk
Open to the right conversation — roles, contracts, or advisory.
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