Works
Reviews
Talks
About
Resume
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Amira Hidayat
Leading product design for 7+ years in the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work. Then I close it.
Selected Works
Spatial
Enterprise UX
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I rebuilt the product that compresses that to a single session.
Read Case Study
Consumer Product
Reserch-Extensive
Service Design
0-1 Invite & Guest Management Platform
Built from 0 in Jakarta. Tested at real weddings in London. 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defense history. Six chapters. 4m 39s average engagement. Shared & celebrated by Prime Minister Lee Hsien Loong.
Read Case Study
Design Systems
Enterprise UX
AI
Decision Intelligence Omni-Agent
Multiple fragmented AI agents to one powerhouse. Design system adoption from 15% to 95%.
Read Case Study
More Works
Sites, microsites, data centre portals, compliance systems, consumer mobile apps.
Design of CUE’s first English site & brand icon to cater towards the Western market.
Talks
Giving back to the UI/UX community through talks, training and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac
CEO of Bonsey Jaden (now CEO of Mediatropy), where Amira was Jr Product Design Manager for nearly 2 years.
About
I've been thinking about how humans and technology find each other since I was 3. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games from friends. I loved those games.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the UK, EMEA, and APAC.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about the work.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five countries across Asia, Africa, Australia, and Europe, from Iceland to Morocco, several revisited. It shapes the work in ways that are difficult to articulate and impossible to replicate any other way.
I also volunteer — teaching digital literacy in rural Indonesia, working with children in underserved communities.
Amira Hidayat
Leading product design for 7+ years in the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work. Then I close it.
Selected Works
Spatial
Enterprise UX
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I rebuilt the product that compresses that to a single session.
Read Case Study
Consumer Product
Reserch-Extensive
Service Design
0-1 Invite & Guest Management Platform
Built from 0 in Jakarta. Tested at real weddings in London. 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defense history. Six chapters. 4m 39s average engagement. Shared & celebrated by Prime Minister Lee Hsien Loong.
Read Case Study
Design Systems
Enterprise UX
AI
Decision Intelligence Omni-Agent
Multiple fragmented AI agents to one powerhouse. Design system adoption from 15% to 95%.
Read Case Study
More Works
Sites, microsites, data centre portals, compliance systems, consumer mobile apps.
Design of CUE's first international site & brand icon to cater towards the Western market
Talks
Giving back to the UI/UX community through talks, training and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac
CEO of Bonsey Jaden (now CEO of Mediatropy), where Amira was Jr Product Design Manager for nearly 2 years.
About
I've been thinking about how humans and technology find each other since I was 3. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games from friends. I loved those games.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the UK, EMEA, and APAC.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about the work.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five countries across Asia, Africa, Australia, and Europe, from Iceland to Morocco, several revisited. It shapes the work in ways that are difficult to articulate and impossible to replicate any other way.
I also volunteer — teaching digital literacy in rural Indonesia, working with children in underserved communities.
Amira Hidayat
Leading product design for 7+ years in the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work. Then I close it.
What I’ve Shipped
More Works
I’ve explored a wide range of work—and I’m excited to share it with you.
Play
Apps, tools, ideas, and product experiments I shipped on the side.
Coming Soon
Amira Hidayat
Senior Product Designer · AI Agents · Design Systems · UX ·
Connect on LinkedIn
Read Case Studies
Selected works
Four systems. Four different kinds of complexity. See how each one got resolved
Selected Works
Enterprise UX
Spatial
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I rebuilt the product that compresses that to a single session.
Read Case Study
Enterprise UX
Design Systems
AI
Decision Intelligence Omni-Agent
Multiple fragmented AI agents to one powerhouse. Design system adoption from 15% to 95%.
Read Case Study
Reserch-Extensive
Consumer Product
Service Design
0-1 Invite & Guest Management Platform
Built from 0 in Jakarta. Tested at real weddings in London. 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defense history. Six chapters. 4m 39s average engagement. Shared & celebrated by Prime Minister Lee Hsien Loong.
Read Case Study
More Works
Sites, microsites, data centre portals, compliance systems, consumer mobile apps.
Design of CUE's first international site & brand icon to cater towards the Western market
Talks
Giving back to the UI/UX community through talks, training and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac
CEO of Bonsey Jaden (now CEO of Mediatropy), where Amira was Jr Product Design Manager for nearly 2 years.
About
I've been thinking about how humans and technology find each other since I was 3. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games from friends. I loved those games.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the UK, EMEA, and APAC.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about the work.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five countries across Asia, Africa, Australia, and Europe, from Iceland to Morocco, several revisited. It shapes the work in ways that are difficult to articulate and impossible to replicate any other way.
I also volunteer — teaching digital literacy in rural Indonesia, working with children in underserved communities.