Momentree Startup Launch!

Overview

In response to the COVID-19 pandemic's impact on traditional event invitations, I co-founded Momentree, a digital platform revolutionizing how Indonesians create and manage event invites. By integrating innovative technologies and design principles, we offer customizable digital invitations, guest management tools, and augmented reality (AR) experiences, catering to a diverse clientele, including high-profile figures like the President of Indonesia and the Sultan of Yogyakarta.

The Concept

The pandemic has significantly shifted how we invite friends and family to events. With mobility restrictions, traditional paper invitations have given way to digital alternatives like video or website invitations. This trend appears enduring, highlighting opportunities to enhance how Indonesian consumers create and use digital invites.

In Indonesia, sending formal, well-designed invitations for events such as weddings and birthdays is customary. Inspired by my co-founder's beautifully crafted digital wedding invitation (image below), I recognized the potential to innovate in this space, leading to the inception of Momentree.

From Idea to Launch

I assembled a team of passionate individuals, the #Momenteam, who operate remotely from various global locations. We conducted market research to define customer profiles, which informed our mission, vision, and brand identity. Collaborating closely with my co-founder, I played a hands-on role in designing Momentree's brand elements, including the logo, color palette, imagery, and iconography.

Website Development

Leading a team of designers, I directed the creation of Momentree's website and personally developed its front end using Webflow, a low-code development tool. The design focuses on providing clients with swift access to essential information without overwhelming them.

Platform Creation

Concurrently, I collaborated with developers to build the Momentree platform, featuring customizable invitations, a guest management dashboard, QR code check-in, an usher system, RSVP tracking, and a gift registry. The platform caters to three user types: guests, inviters, and reception staff. To ensure brand consistency, the website and platform share a unified design system, which extends to our marketing materials.

Red Carpet Service Design

To enhance guest check-in experiences at events, I designed an extended service that allows clients to hire our team and equipment. This service streamlines check-in processes, improves guest reception, and strengthens security measures. To promote this offering, I played an active role in designing our social media feed, creating visually cohesive and engaging content that effectively highlighted the service's benefits. This hands-on approach ensured our social media campaigns aligned with our brand identity and resonated with our target audience.

Augmented Reality Innovation

Recognizing the popularity of event photography, I explored Augmented Reality (AR) design and introduced Instagram AR filters as part of Momentree's offerings. These filters are available as standalone add-ons or bundled with our digital invitation packages.

Expanding Our Offerings

To date, I have designed and developed over 20 AR Instagram filters and more than 30 digital invitation themes, collaborating with back-end developers to ensure seamless integration into Momentree’s automated platform. Our invitations have been utilized by high-profile clients, including the President of Indonesia and the Sultan of Yogyakarta, underscoring our commitment to innovation and excellence in digital invitations.