Talisman's Scalable Brand Identity and Website

Introduction

Talisman is an award-winning global agency redefining sports, entertainment, gaming, and Web3 partnerships across key industries and regions. With offices in Singapore, Shanghai, and Dubai, Talisman thrives on unparalleled storytelling that reflects the great brands and creative minds they work with.

Talisman approached Bonsey Jaden to create a cohesive brand identity, including a new logo and website, to solidify its position as a leader in its field.

Scopes

• Brand analysis and identity creation

• Competitor analysis

• UI/UX enhancements

• Brand visual elements (e.g., logos, colors, icons)

• Presentation slides

• Website development

Challenge

Talisman's existing brand identity lacked the technological emphasis necessary to distinguish it in the competitive sports marketing landscape. Additionally, its existing visual components, including an overly stark black-and-white color palette, made content readability difficult and reduced user engagement.

Design Process

Phase 1: Research and Strategy

We analyzed the sports marketing and data tech industries to understand Talisman’s brand objectives and differentiate it from competitors. Key considerations included:

• Scalability and minimalism

• Audience engagement

• A fresh, eye-friendly primary color palette

• Consistency across sub-brands (Sports Tech and Sports Marketing)

Phase 2: Brand Identity

We developed a flexible brand identity system, including a scalable logo that works across applications, from business cards to large displays. Secondary graphic elements and a decorative icon set were created to portray Talisman’s key sectors, such as e-sports and AI.

Phase 3: Presentation Slides

We designed presentation slide templates to enable Talisman to create visually appealing decks quickly, featuring predefined layouts for text, images, and other media.

Final Phase: Website Development

Using a low-code builder, we developed Talisman’s corporate website, optimizing the information architecture for user engagement. Adjustments were made based on client feedback, ensuring the design was aligned with the brand identity guidelines.

Impact

Talisman now boasts a cohesive brand identity and a modern, functional website that effectively highlights its technological edge. The brand stands out in its industry, resonating with both existing and potential clients.